I reside in a world of Fashion. I enjoy Fashion, work in Fashion, spend a great deal of time looking at Fashion, checking out Fashion, considering Fashion and a very large part of my life in fact focuses on Fashion.
I like to speak about Fashion and I believe my friends and family members typically are ok with this, a few of them even established an interest in it.
First of all, it implies something terrible for the Fashion market as it underlines its dreadful inability to communicate with consumers. Obviously, there are reasons that some of the pieces that are showcased on the runway look so strange (and yes, you're right, they ARE indeed unwearable). But the Fashion world is so closed, so secret it is very made complex for outsiders to guess why!
We are talking about High, Creative Fashion here, made by designers and usually marketed as high-end goods, everyday-life and not casual fashion from H&M, Zara, Nike and other mass-market brand names.
Every brand name, every designer intends to offer. No brand could make it through if it were only producing unwearable clothes, especially thinking about the budget and effort it takes to arrange a show.
In fact, those unusual pieces you see on the runway will never ever wind up in boutiques and department shops. But why are they showcased then and why are we spending so much on revealing something that must, by any reasoning, be totally unprofitable?
There are a number of factors to that I am going to attempt and describe now.
First, you should know that not every designer really plays that game. The majority of them don't even toss shows. A bulk of designers can not afford a catwalk and are limited to a display room they open during the Fashion Week (by the method, there will soon be a post about Fashion Weeks and what they are utilized for).
Plus, even amongst those who do have one, numerous really arrange 100% Prêt-à-Porter programs (i.e ready-to-wear, clothing you'll discover in stores). The very best examples of this kind of shows are discovered in American Fashion and the New-York Fashion Week with designers such as Calvin Klein, Tom Ford or Michael Kors.
Those who watch the programs and those who check out it in the consequences understand exactly what they are going to find in stores and it is simple for them to choose what they like and prepare on buying it once the collection is available.
Those brands' shows never ever get too insane and they offer a more down-to-earth sort of Fashion. They certainly target a larger segment of the population and typically tend to hold large market shares. As an outcome, they are considered to form the easy-access, very first level of luxury Fashion.
Each designer might have their own spectrum of personal reasons however there still are 2 main reasons that can explain the really presence of those unwearable garments, and they are absolutely intertwined.
As I like to explain, Fashion is not only about looking quite, it is ART. This is why I precised this article was only about innovative Fashion. The most talented journalists who go to the program (and some shows do suffer from an awful lack of gifted press) will act as a cultural mediation team and provide their descriptions of the artist's work.
The 2nd, and probably the most essential and less clear reason that Fashion shows are filled with unwearable clothing is since they are, surprisingly, frequently not intended to offer private products.
They in fact focus on providing the general public with an overall feel, a style, a state of mind, an artistic background and environment of the collection that will be available on shelves.
This is really why it is called 'a show' and why it is not just a variety of items shown on still mannequins. This is essentially the very same with a Fashion program.
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